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Category Archives: Strategy

Local Online Marketing Help in Buckinghamshire

01

Mar

2012

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In terms of our own Local Inter­net Mar­ket­ing it’s been just about a week since we started the PlaceMe! ser­vice, which is designed to get that phone to ring with enquiries. Already, we can see some inter­est­ing stuff going on. … Con­tinue read­ing

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What’s Local in Your Marketing Sandwich?

22

Feb

2012

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Mar­ket­ing and Sales. Two words that go together like sand and jam, for many small busi­nesses. To get jam tomor­row, most are strug­gling through the sand today, hop­ing not to drop the lot. In a pre­sen­ta­tion for a Net­work­ing Group in Ger­rards Cross, … Con­tinue read­ing

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How to come up with a pricing model for an online service?

10

Nov

2009

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How do you price an online ser­vice when it’s a brand new prod­uct with no com­peti­tors? Con­tinue read­ing

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What is a good reason to make a spin-off?

09

Nov

2009

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Why would you want to spin-off part of a busi­ness? Here are a few sug­ges­tions for when it might be worth con­sid­er­a­tion. Con­tinue read­ing

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How to turn a sales negotiation from cost to value?

09

Nov

2009

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In ser­vice sales, how do turn nego­ti­a­tions away from cost to value? Con­tinue read­ing

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