In terms of our own Local Internet Marketing it’s been just about a week since we started the PlaceMe! service, which is designed to get that phone to ring with enquiries. Already, we can see some interesting stuff going on. For instance, as part of the process we ask who your nearest competitors are, but when we go look we’re finding that often the competition isn’t who you think it is.
We’re putting this down partly to how people imagine themselves and their services as they look out for prospects, rather than standing in the shoes of those ‘prospects’ looking in to see how they and they products are perceived. It’s a problem we’re fixing.
We’re also seeing a lot of sub-optimal set-up within members’ sites, as though they’ve been built for speed of construction rather than speed of operation. A little like film sets, they look great and ready for action, but it is illusory, skin deep. It’s not the owner’s fault necessarily, a lot of these were built a few years ago when the world was a slower kinder place. We can see that the presentation of the site and the content would have been agonised over, but technically it’s still troubled. It’s a problem we’re fixing.
The results PlaceMe! are designed to get seem pretty simple — increase enquiries, make the phone ring, but the techniques to achieve it are painstaking, involved, technical and arcane and yes, that’s a full on manifestation of the PITA1 acronym. It’s the reason most businesses end up dabbling their toes in a market they should be diving into. It’s a problem we’re fixing.
We were initially a little concerned that the competitive nature of PlaceMe! was going to put off those we know on the networking and social circuits; you see there’s no way around it, if we’re working with you, we’re working against your local competition. Want to know something interesting?
It’s a problem we didn’t need to fix.
If you’d like to know why local online marketing is important right now, you can read this post What’s Local in Your Marketing Sandwich? That post has the same form as the one below, which will get you a competition report, and let us know that you maybe want us to fix things, rather than you.
If you use either form, you’ll benefit from our mates’ rates if you do decide to take up the service. This is a big deal, especially if you have more than one location you want to get local with, and especially if you are prepared to give us a testimonial later on. We love testimonials.